Brand Guidelines

A&M SYSTEM LOGOS

A logo is the distinct visual representation of an organization or entity and our primary identifier. Using it correctly and consistently helps others to recognize and remember who we are. Depending on the message and usage, you may choose to use The Texas A&M University System logo or a unit/departmental logo.

The A&M System logo downloads are available to A&M System Office employees through the A&M System’s PhotoShelter using SSO.

To locate and download the logos once logged into PhotoShelter, do the following:

1. Locate and click on the “Library” at the top.
2. Locate the Logos/Templates album on the left side menu.
3. Select what you are looking for from the dropdown menu.
4. Select the logo you would like to download.
5. Hover over the item you need, and a black check mark icon and black download icon will appear at the top of the item. Click on the download option (it looks like an arrow pointing down to a line) or select each item you want to download by clicking the check mark icons for each. Or, locate the “Download All” button above the items to download all of the logos shown in the gallery you have selected.

The Texas A&M University System should not be listed or placed in such a way that it seems connected to any other logo other than the approved A&M System marks below.

A&M SYSTEM DEPARTMENT, OFFICE, CENTER, INSTITUTE AND PROGRAM LOGOS

A clear visual connection to the A&M System is critical for all affiliated departments, offices, centers, institutes, and programs. The following unit logo identities should be used when communicating with all audiences for consistency and to establish a unifying visual style across A&M System entities.

Please note that the seal can be used in this manner as part of these approved departmental logos, but if it is going to be used on its own, approval from Marketing & Communications is required.

NEW INSTITUTES & PROGRAM GUIDELINES

This section is specifically for individuals affiliated with Texas A&M University System institutes, centers, programs and more that have recently been established or created by the Board of Regents. Prior to creating a logo or brand identity for your new unit, please contact either the A&M System’s Office of Marketing & Communications team or the marketing a communications team of another A&M System member that is affiliated with your unit. Our team will help you define your brand identity and will create a logo for your unit that is consistent with established brand guidelines.

A&M SYSTEM SEAL

The Texas A&M System seal should only be used on its own with prior approval from the Office of Marketing & Communications. The A&M System seal can be used on items such as awards, certificates, plaques, medallions, invitations, and official documents and reports.

The seal should be used in its entirety, with no alterations or visual distortions, and generally should be no smaller than half an inch. If the seal is used in conjunction with a member institution logo or seal, it should be of equal size.

Maroon and Silver A&M System Seal

FOR USE BY THE OFFICE OF THE CHANCELLOR ONLY

The maroon and silver version of the seal is reserved for use by the chancellor of the A&M System and the Office of the Chancellor. Colors: Aggie Maroon and Silver 877.

Maroon And Gold A&M System Seal

FOR USE BY THE BOARD OF REGENTS ONLY

The gold and maroon seal is for use only by The Texas A&M University System Board of Regents and the Office of the Board of Regents. Colors: Aggie Maroon and Gold 871.

Print Color Palette

The primary color used for The Texas A&M University System is Aggie Maroon, which is a custom Pantone® color. Also, please note that Aggie Maroon CMYK values are different, depending on whether it is being used on coated or uncoated paper.

Maroon for A&M System Logos

Pantone Aggie Maroon: 7421
Aggie Maroon CMYK: C=15, M=100, Y=39, K=69
Aggie Maroon RGB: RGB 80, 0, 0 or Hex #500000

To locate and download the templates once logged into PhotoShelter, do the following:

1. Locate and click on the “Library” at the top.
2. Locate the Logos/Templates album on the left side menu.
3. Select what you are looking for from the dropdown menu.
4. Select the template you would like to download.
5. Hover over the item you need, and a black check mark icon and black download icon will appear at the top of the item. Click on the download option (it looks like an arrow pointing down to a line) or select each item you want to download by clicking the check mark icons for each. Or, locate the “Download All” button above the items to download all of the templates shown in the gallery you have selected.

The A&M System seal can be produced in Pantone Aggie Maroon, reversed out of a color in white or in gold or silver foil.

Note: Use of the gold or silver foil seals, which are reserved for the Board of Regents and the Office of the Chancellor, must be approved by the Office of Marketing & Communications.

TRADEMARKS & LICENSING

For all uses of our brand marks on licensed products, please review the information on trademarks.tamu.edu and contact the Office of Marketing & Communications with any questions.

APPROVED VENDOR LIST

The Texas A&M University System has approved vendors for needs related to marketing and communications in categories like graphic design, marketing, and video. If you are interested in using the services of any of the approved vendors, please contact the Office of Marketing & Communications for the list and to get connected with the appropriate designated account representative.

BRAND CONTACT

For further information or questions about any of the information regarding The Texas A&M University System brand requirements, please contact the Office of Marketing & Communications.