Brand Guidelines

BRAND LOGOS

A&M System Logos
A logo is the distinct visual representation of an organization or entity and our primary identifier. Using it correctly and consistently helps others to recognize and remember who we are. Depending on the message and usage, you may choose to use The Texas A&M University System logo or a unit/departmental logo. 

The A&M System logo downloads are available to A&M System Office employees through the A&M System’s PhotoShelter utilizing SSO.
 
To locate and download the templates once logged into PhotoShelter, do the following:

1. Locate and click on the “Invited Galleries” album on the left side menu.
2. Select what you are looking for from the dropdown menu.
3. Select the logo you would like to download.
4. Hover over the item you need and a black bar menu will come up. Click on the download option (it looks like an arrow pointing down to a line) OR locate the “Download All” button at the bottom right of the screen to download all of the logos shown in the gallery you have selected.

Please contact the Office of Marketing & Communications at marcomm@tamus.edu for further assistance if you have trouble accessing the logos or have questions about usage.

Primary Mark
This logo stack is preferred for use as often as possible in A&M System communications.

Secondary Mark
This horizontal logo may be used when space constraints don’t allow for proper placement of the vertical primary mark.

Tertiary Mark
A version of the word mark in a single line is used on A&M System Offices letterhead and in special cases.

A&M System Department, Office, Center, Institute and Program Logos
A clear visual connection to the A&M System is critical for all affiliated departments, offices, centers, institutes, and programs. The following unit logo identities should be used when communicating with all audiences for consistency and to establish a unifying visual style across A&M System entities.

Example unit logo #1



Example unit logo #2



Example unit logo #3



Example unit logo #4


For assistance with creating your unit logo in any of the available options above, please contact the Office of Marketing & Communications at marcomm@tamus.edu.

If you represent a recently created A&M System entity, such as a newly formed institute or center, please visit our Newly Established A&M System Institutes, Centers, Programs, Etc. section. New Institutes/Programs Guidelines

A&M System Seal
The Texas A&M System seal should only be used with prior approval from the Office of Marketing & Communications. The A&M System seal can be used on items such as awards, certificates, plaques, medallions, invitations, and official documents and reports. 

The seal should be used in its entirety, with no alterations or visual distortions and generally should be no smaller than half an inch. If the seal is used in conjunction with a member institution logo or seal, it should be of equal size.

Contact the Office of Marketing & Communications at marcomm@tamus.edu for seal artwork and additional guidelines.

Primary Seal
The all maroon version of the A&M System seal should only be used on a case-by-case basis. Please contact the Office of Marketing & Communications with usage questions.

Maroon And Silver A&M System Seal (FOR USE BY THE OFFICE OF THE CHANCELLOR ONLY)
The maroon and silver version of the seal is reserved for the use by the chancellor of the A&M System and the Office of the Chancellor. (Colors: Aggie Maroon and Silver 877).

Maroon And Gold A&M System Seal (FOR USE BY OFFICE OF THE BOARD OF REGENTS ONLY)
The gold and maroon seal is for use only by The Texas A&M University System Board of Regents and the Office of the Board of Regents. (Colors: Aggie Maroon and Gold 871).

BRAND Colors

Print Color Palette
The primary color used for The Texas A&M University System is Aggie Maroon, which is a custom Pantone® color. Also, please note that Aggie Maroon CMYK values are different, depending on whether it is being used on coated or uncoated paper. 

Maroon For A&M System Logos
Pantone Aggie Maroon: 7421
Aggie Maroon CMYK: C=15, M=100, Y=39, K=69
Aggie Maroon RGB: RGB 80, 0, 0 or Hex #500000

BRAND FONTS

The Texas A&M University System utilizes three brand fonts, primarily for web usage. These fonts are all optimized for web usage and the digital environment. Montserrat, Sofia Sans Extra Condensed and Spectral are all free Google fonts.

Montserrat
Montserrat should be used for body copy and larger headings, as it is designed for high legibility even in small sizes.


Sofia Sans Extra Condensed
Sofia Sans Extra Condensed should be used for page headings.


Spectral
Spectral is a versatile font with straightforward serifs that can be used in special cases, typically buttons.

BRAND TEMPLATES

A variety of templates for letters, memos, PowerPoints and more are available for The Texas A&M System Office employees. These templates can be downloaded through the A&M System’s PhotoShelter utilizing SSO.

 
To locate and download the templates once logged into PhotoShelter, do the following:

1. Locate and click on the “Invited Galleries” album on the left side menu.
2. Select what you are looking for from the dropdown menu.
3. Select the template you would like to download.
4. Hover over the item you need and a black bar menu will come up. Click on the download option (it looks like an arrow pointing down to a line) OR locate the “Download All” button at the bottom right of the screen to download all of the templates shown in the gallery you have selected.

Please contact the Office of Marketing & Communications at marcomm@tamus.edu for further assistance if you have trouble accessing the templates or have questions about usage.

STATIONERY

Preprinted stationery items have been created to provide offices with a cost and time effective way to reflect The Texas A&M System’s brand. Envelopes, business cards, letterhead, and notecards are available. 



These materials can be ordered through AggieBuy by logging into SSO.

The A&M System seal can be produced in Pantone Aggie Maroon, reversed out of a color in white or in gold or silver foil.

Note: Usage of gold or silver foil seal, which are reserved for the Board of Regents and The Office of the Chancellor, respectively, must be approved by the Office of Marketing & Communications. 

Questions regarding stationery items can be directed to the Office of Marketing & Communications at marcomm@tamus.edu. 

TRADEMARKS & LICENSING

For all uses of our brand marks on licensed products, please review the information on trademarks.tamu.edu and contact the Office of Marketing & Communications at marcomm@tamus.edu with any questions.

APPROVED VENDOR LIST

The Texas A&M University System has approved vendors for needs related to marketing and communications in categories like graphic design, marketing, and video. If you are interested in utilizing the services of any of the approved vendors, please contact the Office of Marketing & Communications at marcomm@tamus.edu for the list and to get connected with the appropriate designated account representative.

BRAND CONTACT

For further information or questions about any of the information regarding The Texas A&M University System brand requirements, please contact the Office of Marketing & Communications at  marcomm@tamus.edu.