Well onTarget Blue Points
Members Will Have a New Blue PointsSM Redemption Experience in Well onTarget® in 2025
The Well onTarget Blue Points merchandise mall will retire at the end of 2024 and be replaced with digital gift cards. The new redemption experience will be embedded in the portal and the AlwaysOn wellness mobile app.
Steps members should take before the end of 2024.
Members should log in to Well OnTarget through https://www.bcbstx.com/tamus to redeem their Blue Points balances for merchandise before the end of this year. Any Blue Points balances not redeemed will roll over to 2025.
How will the new rewards work?
Blue Points will be redeemable for digital gift cards — with over 75 merchants to choose from. The redemption experience will be smoother with more flexible options including the redemption amount (i.e., dollar amount).
Stay tuned for more updates from Blue Cross Blue Shield of Texas as we get closer to the transition date.
