(Kingsville)—Texas A&M University-Kingsville claimed 15 awards at the 2005 ADDYs® Award Show Friday, Feb. 17.
Sponsored by the Corpus Christi chapter of the American Advertising Federation, the ADDYs recognize and reward creative excellence in the art of advertising.
Selection of the most creative entry in each category is done by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a Gold ADDY is the top award, followed by silver and bronze. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Texas A&M-Kingsville received one Gold ADDY, six Silver ADDYs and eight Bronze ADDYs.
The Gold ADDY was received for Milestones, the 2005 President’s Report, which was produced by the Office of Publications, with assistance from the Office of Public Relations.
Silver ADDYs were received for Viewbook; Discovery and Scholarship; the Building on Our Traditions Capital Campaign; and “Flag Girls,” “Majorette” and “Printmaking Class” photos.
Bronze ADDYs were received for Modeling & Decision Support for Environmental Systems; Search Piece; the Texas A&M-Kingsville website; Building on Our Traditions website); Building on Our Traditions logo; and “Javelina Statues in the Snow,” “Dancer” and “Tower at Night” photos.
Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.
Texas A&M-Kingsville’s Gold and Silver ADDY winners will now be judged in district competition.