- Take time to plan: It’s important to take plenty of time to research and plan your website goals and structure – ultimately your site will only be as strong as your plan. Decide on the content, think through your navigation, do user research. If you rush through these important steps, you won’t be happy with the results.
- Content is King: Users want to get something done. They aren’t interested in how pretty your site is, as long as they can accomplish what they came to do. If your site has nothing of value for them, they won’t use it.
- Think Mobile First: Optimizing the user experience for mobile screens, leads to a better experience for all users.
- Don’t Forget About Accessibility: It’s the right thing to do, it’s the smart thing to do, and it’s the law.
- Test Before You Launch: Always do user testing, link testing, browser testing and device testing on as many different types of technology you can.